Gold's Gym Joins Les Mills CX30 Core-Training Revolution

San Francisco, CA (PRWEB) March 17, 2011 When one of the most respected names in the industry snaps up a product the second its launched, you know youre onto something good Les Mills CX30, a revolutionary new 30-minute core-training program, is unveiled to the world today at the IHRSA Trade Show in San Francisco, with the Golds Gym chain also announcing they have signed up for the program on the strength of sneak previews and feedback from trials. Les Mills International Chief Executive Officer Phillip Mills says the companys newest group fitness offering is the result of increased demand for core training in gyms and health clubs around the planet, and feedback from pilot clubs has been overwhelmingly positive. CX30 combines the best features of both personal training and group classes. For the first time, we are applying the proven LES MILLS formula to core training: specifically, trained instructors, and fresh workouts every three months with great music and choreography, says Phillip Mills. Of course, CX30 has been designed to tone and strengthen the core muscles we use every day, but the program also challenges traditional thinking about how muscles are affected by exercise. CX30 is a unique series of moves that target specific areas at high intensity, so you dont need to work out as long to get results. In fact, we found that sometimes working out longer can just fatigue your muscles, says Phillip Mills. Core training was identified by the American College of Sports Medicine as one of the top 20 worldwide fitness trends predicted for 2011. Golds Gym International President, Jim Snow, says CX30 represents the latest in core-training technique and innovation, and the chain believes its members will be amazed at the results it delivers. After carefully reviewing the program, we were impressed with its high energy and unique ability to activate core muscles in a time-friendly 30-minute class. Were proud to be the first major chain to offer the program, says Jim Snow. CX30 has been designed to tighten and tone abs and butts, and also to improve the functional strengthen of back, obliques and sling muscles that affect mobility, balance and injury prevention. In developing the program, Dr Jinger Gottschall of Pennsylvania State University researched how muscles work during core-training exercises. Contrary to traditional thinking, she found that moves that work groups of muscles together, like hovers or standing balance, are just as effective as those that isolate specific muscles, like abdominal crunches or back extensions. One of our main goals was to think about the muscles that connect the upper and lower body. We wanted to see if we could still achieve maximum activation across the core when we add the shoulders and hips into a movement, says Dr Gottschall. We definitely did with CX30 and in fact, the integrated activity was much higher than we expected. I initially believed the shoulders and hips would reduce some of the benefit to the core, but we actually found that core activity was just as high as with isolation exercises. It shows you can maximize results by using movements that work groups of muscles at the same time, she says. Dr Gottschalls detailed findings will be presented to the American College of Sports Medicine in May. CX30 is now available for clubs to license and Golds Gym will have classes available to the public in 22 of its clubs across the United States from April 16. Notes to editors The name CX30: C = Core X = A visual representation of the targeted sling muscles that connect the upper and lower body diagonally from shoulder to hip 30 = a 30-minute workout, short and sharp. Find out more:http://www.lesmills.com/CX30 United States media inquiries:Nikitin SalleeMedia Relations, Les Mills USAmedia(at)lesmillsusa(dot)comPhone (USA): +1 213 268 3754 Global media inquiries:Kate PorterCommunications Manager, Les Mills Internationalkate(at)lesmills(dot)comPhone (New Zealand): +64 21 220 7556 About Les Mills: Les Mills International is the creator of global group fitness programs, including BODYPUMP (weights), BODYCOMBAT (martial arts) and RPM (indoor cycling). Millions of participants every week build their fitness in a LES MILLS class. About 70,000 certified instructors teach the LES MILLS group fitness programs in more than 13,500 licensed clubs around the world. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education. See http://www.lesmills.com for more information About Golds Gym: Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit http://www.goldsgym.com, http://www.facebook.com/goldsgym or http://www.twitter.com/goldsgym.